Saturday, October 31, 2009
For those of you who surf, you know, but for the rest of you, I'll provide another analogy. Imagine bringing a WRX sti to Target or an x-acto to a samurai fight. Yup, something isn't quite like the others. Of course I brought that sexy thruster to the beach because it represent all that is surfing (or marketed as surfing). Do you see Kelly Slater on a fish or Andy Irons on a longboard? Hell no. Sure they ride those boards, but you never see them riding them. That's because you are marketed the latest and greatest in surfboard technology. It doesn't matter if it works only in triple overhead, it's cool. I forgot the cardinal rule, the one rule that you can't ever forget when looking to purchase or select a board, any board. It's what your shop teacher and your sex ed teacher both told you in high school: You gotta bring the right tool for the job.
Now how does this relate to snowboarding you might ask? Surfboards are ultra-complex in their simple tear-dropped foam with a variety of tip/tail shapes, concave rockers, rails, widths, lengths, materials and blah blah blah. Snowboards on the other hand have simple dimensions: length, sidecut, running length, tip/tail width and waist width. Sorry Georgie boy, the game has changed. Now you have to consider reverse camber, flat camber, camber+reverse camber, banana, rocker, triple-base-technology and some other crap that I've tried and can't remember.
The decision to purchase a snowboard can't be taken lightly. You have to remember that same cardinal rule: the right tool for the right job. Don't be seduced by the siren call of marketing. And don't take the shop kid's gospel at face value. Do the research. Buy a Buyer's Guide. Ask around. Go online, and ask questions (and get heckled) in a messageboard. Then go to that shop and have a conversation with the shop kid about your needs.
Form your own opinion that isn't created by those looking to sell you something. If you're local hill is Seven Springs, PA and you are 5'2", 110lbs, you don't need a Burton T6 164 with C60s. I don't care how much you love Nicolas Muller (we love him too). Alternatively if you're in AK, that JP Walker Stepchild 147 might not be the best choice for Alyeska. And for fucksakes, if you just started, DON'T buy that Burton Method, even if you made a killing last year on Wall Street. I repeat: don't buy that Burton Method. I don't care if it matches your Porsche Boxster (I know. You're saving up for the Carrera) and Ed Hardy t-shirts.
This simple mantra should save you a ton of angst and triple your stoke (plus if you're that Wall Street guy some more cash for more Jagerbombs and roofies). Oh yah and remember kids, wrap it up when you ride. Stay protected out there this winter.
Friday, October 30, 2009
I know, I know weak spot but seriously it's the day before Halloween. You shouldn't be on the interwebs. Go put together your sill costume and ride a bike, go skate, get silly. Here's the extent of my costume - this year I'll be the fat bicycle guy who sips delicious adult Pepsi's while blasting pumpkins via cannon.
Not really but one can dream right?
Wednesday, October 28, 2009
Pretty slick sneaker right there. I bet it's good for all sorts of things including gardening, shopping, and possibly skatetheboarding.
Since we haven't had a good solid Nike SB update in awhile here we go - there was that little HUf Collab
MORE IMPORTANTLY --- sorry i got a case of the Darren Harper ALL CAPS there -- From the recent fall tour Don't Fear the Sweeper --- we'll get a video. hell yes
Sometime before march the 2.5 PRod is coming out. yadda yadda
Then in the spring we'll see Omar's first pro shoe
annnnnnd we're back.
Monday, October 26, 2009
Everything has to have some soul. Also, to be quite honest the world of collaborations seemed to go from doing inserting things to "doing for the sake of doing." Which from a creative standpoint is terrifying or awful pending on what mood you may be in. So we quickly went form unique & interesting to an overflow of stuff. We just had more stuff but there are a few exceptions. Rarely does something cross my eye what has unique cultural value in filling a void, an aesthetic that is pleasing and to be honest brings together a few things I love. The RVCA X Cinelli "Pressure" series achieved all of those. it's a tall order but well filled.
The back story here is that along with skating and snowboarding - I come from a family of cyclist, more importantly racers. riding has always been a constant in my life - to work, with the family, on a beer run, to the skatepark but I never really committed to it. After tweaking a knee this year in Utah I came back to DC resolved to be healthy and better prepared for next year. Like the addiction of skating and snowboarding I fell down the rabbit hole of cycling and landed hard. Eight months later I'm part of DC cycling team, posted some OK results and am looking forward to next years track season. So when I began catching up on the RVCA x Cinelli collab here was something that on a personal level bridged the worlds of skate-surf-snow, art and cycling. Seeing the art roll across with the timeless Cinelli badge and the RVCA name was a fulfilling sight for my eyes.
You see - skating, snowboarding, surfing they are not different at all from the culture of cycling. I don't think fixies are the new skateboard. Nope, don't think that at all. But, there is a passion, a freedom and a rising from the communities that partakes in any of these sports (hobbies, lifestyle, whatever) that will fill the void and become this amazing legacy. Somehow RVCA who is in their formative years has forged a bond with one of the most Iconic companies in cycling providing a unique interpretation of Cinelli's legacy. Now, it's good not to try and need a brand of or a label to define you but the melding of these two created something that again -- bridged gaps. So I may be late to the game with this post seeing how old the collab is but one can only hope that more companies follow suit in what they work together to generate vs. just creating.
It's highly doubtful that you can find one of the frames aside from online but some of the shirts are still available online. Well done RVCA and Cinelli. For more information you can check out the Gallery opening from back in 2008. Hopefully they'll keep this relationship alive and well between the two brands for a few more years. The each companies soul is complimentary to one another. See? I I brought it all back to center. You gotta have soul. Where does SOTN fit into this hot mess of an update. well we are figuring our soul out all over again. If you don't change you die and we need to evolve as they two brand have pushing the medium of art, design, engineering, stability and speed. So for now we are done trusting our gut and taking chances instaed we are simply South of the North - skate, shred, sprint, surf and maybe, just maybe, more of saying what we want. Besides while we like everything about RVCA and Cinelli - we loooove the Cinelli Vigorelli as seen below fully built. Not that is bad ass. (if you are planning on hauling ass around a velodrome) Just sayin'it's all sorts of "bella bella".
Sunday, October 25, 2009
Saturday, October 24, 2009
Thursday, October 22, 2009
Wednesday, October 21, 2009
Vans Vault shoes have always been a blend of amazingly cool, a little trousers deluxe (fancy pants) and down right a pain in the ass to find. Now it can be argued that by not being cool and not being able to find them one does not deserve such luxuries but the fine folks at vans disagree. Sneakers that go equally well in the skatepark, office or at one of Obama's inaugural events deserve to be made ready for the masses. As of right now this is at the Fred Segal Store in LA but I can only hope Chicago, NYC and maybe even DC get the same treatment in the future.
Tuesday, October 20, 2009
Lets be honest you can not see somebody you skated with for eons and then you'll both be laughing. OPf course with Facebook it's easier to stay in touch with people. My latests favorite is Darren Harper. I've met Darren a whopping two times through my buddy Colin Bane however if I see an all caps facebook status update I guarantee you it's because D-Streets is on the road, out skating, playing music or throwing a party. How can you not like being connected to somebody like that? Everybody should be his friend I say.
Monday, October 19, 2009
High from Live2ride.com headed northbound to check it out and cameb back with this edit.
The the best of my knowledge there was no vodka event for children. The Ed Hardy Boyz mostly hang out at Killy.
Saturday, October 17, 2009
That just goes to show how the best things are sometimes right in front of you. Since 1994 PITCREW has been serving skaters & snowboarders in MD, DC, VA and PA as they come through to skate or hit up one of the local hills from some snow slashin'. So it only seems fair that we lead off the seasons shop checks with PITCREW as they are leading off this year with a new website, online shopping and a grip into what is selling and what's coming next in their shop.
Lucky for me through the power of facebooks I connected with the Mighty Nate Musson who shared a few details on what's moving in skate and snow lately along with what's going to be coming next. According to Musson "32 Lashed Boots are on fire as are Lib Sk8 Bananas." This doesn't come as any sort of a shock the 32 Lashed is one of the most consistent boots in fit, function and is icnredibly lightweight. With JP Walker & Simon chamberlain holding it down for 32 they get plenty of face tiem in the vidoe and this here interwebs. We don't have to say much about the Lib Skate Banana - either you love it or you don't. All I know is that the Mervin faithful are down for it and the Lib Lynn Phoenix board of mine with BTX was a good time in the pow last year.
I was pretty excited to hear Nate say they were "expecting to see increased demand for Union Bindings and Stepchild Snowboards." I've said it before about Capita (who devours everything) and I'll say it about Union who is under the same parent (C-3) those guys know how to keep it fun. That permeates Capita Decks and Union Binders so no surprise there. Over on the Stepchild side of the spectrum this is something that sets Pitcrew aside from other shops in the area - looking for the smaller brand and bringing it into the market. Personally I dig the latchkey ripper deck graphics for the obvious skate reference. If I spent more time in the park actually learning how to spin on and off rails instead of bringing the method late 180 back for the 13th consectuive year ... I'd consider this deck.
The skate front is usually pretty simple and with the way the skate world works it all hums seamlessly or it splinters into a frenzy with everybody going their own direction.Currently it's a pretty calm as Nate let us know "Girl Mike Mo decks have been hot and Lakai Manchester Selects." Looking ahead the Manchester will likely stay hot at Pitcrew and they anticipate Deathwish boards to pick up or possibly Flip with the wide release of Extremely sorry. Again, the skate world moves in unison one minute and is like a bunch of methed up kittens going in every different direction the next. When in doubt just drop in to your local skate shop. talk to the staff and they'll tell you what's up.
So that's Pitcrew for the month of October. Now, if you are ready to shred your pants off this winter and are looking to convert that old set up to cash for a new set up. Haul ass to Bonita W. Mass Mini Park on Second Street just around the corner from the shop on October 24th and 25th for the PITCREW snowboard swap and sale. Thanks to Nate Musson for chiming inand if you are in Frederick MD stop in to PITCREW. Next Week Pure Board Shop then we'll close out on Halloween with Alpine. Until then remember to buy locally and support shops that are helping build your skate and snowboard scene.
Friday, October 16, 2009
That was almost 3-4 months ago. Since then the Olson's have become the South of the North "go to" pair of pants. The denim is dark enough to wear with anything. Clean looking enough to wear into my office. Sturdy enough to survive a skate session with more desperate attempts thrown than tricks landed. Yes, there may have been a day or 15 recently where I transitioned from speaking on a media panel or with a sales force and then changed shirts and shoes to skate my local bowl. That versatility is priceless when you only have 35 minutes to skate before being called back home. But enough about my scheduling hell here's what almost threw me. Yep the change ...
The new Quik skate denim comes with a gusseted crotch. Upon seeing this it sent me mentally back to the craptacualr Volcom ergo jean. That V-Co jean some loved but I loathed never fit well and I'd call it the precursor to the skinny jean revolution. But, the regular fit Olson denim surprised me - the gusset was seamless and actually provides a better fit. This is probably why it doesn't explode into denim deconstruction around the sac section. Having worn more than my fair of pants in this lifetime it's pretty slick when you actually add in seams and fabric but improve fit while reducing stress points. Unsure how they pulled that off but Quiksilver has managed to make it work in the signature skate series denim.
I'm pretty lucky the opportunity arose to review something I'd like. Over four years I've owned six pairs of Reese Forbes jeans from Quik. I've put my own cash into this product because it's that good. If the Olson' didn't cut it I'd send 'em right back out the door. When I get something that fits right, functions well at the skatepark, in the office, on the bike, traveling across country, while pitching new business ideas or chasing my kids around the house ... then I consider it worth holding up for everyone to see. I'm happy to proclaim the new skate denim from Quik gets an official "trousers deluxe" nod from South of the North. Those previously mentioned expectations were met and surpassed. Yes, these things we love.
Check out Mr. Trousers Deluxe in the Quik skate team video from Chicago ( make sure you catch Justin Brock gettin' all sorts of Carolina blue on here as well)
Also - worth noting noting
Reese Forbes still has a signature jean
As does Danny garcia
Thursday, October 15, 2009
A. signing in as anonymous (mousey little turds)
B. defending the latest giant stink nugget to descend from the bowels of snowboarding.
So now I share with you the random blitz of comments that arrived on Wednesday afternoon...
Another Sign of the Apocalypse: Ed Hardy Snowboards
you're an idiot and need to get a life....I snowboard and find nothing what you said to be valid or worthy. If you love riding so much, why the hell do you care what people are riding on or what they're wearing?....looks like your a faggot and have nothing else to do.
Wow, you got me there. ZINNNNNNGGGGGGG! Aside from the typos and rampant homophobia I feel really bad (not really) But wait there's more! Minutes later another comment appeared on the same post!
I think it's great that they are coming into the industry. After all there are a lot of mom and pop stores and normal retail chains that are shutting their doors after years of business. The old shit isn't selling why not bring a product into the market that actually may sell and help us to keep our doors open a little longer. It's too bad you don't see the big picture. You must still be in high school though...
Ahhh the big picture economic theory. This guy must be a Harvard MBA with the finely tuned economic analysis. Here's some information professor. Shops are shutting down because we are in a recession. I'm sure between getting your hat all airbrushed to match your flash art shirt while and blowing the those hard earned car wash dollars in Vegas you may have heard of the massive economic decline. Surely you must have. Because Burton, Lib, Yes, Capita, Vans, DC they have no clue what they are doing ... oh yeah and way to insult the rest of the industry. Now you think they would leave it at that but minutes later ...
Didn't we get into this sport to not be judged and told what we can and can't do?? Pretty hypocritical don't you think? I'm sorry I like living in the land of the free. It's losers like you that one day will ruin the economy bro.. And I not only fucked your girlfriend but your sister as well and with my Ed Hardy tee shirt on..
First homophobia, then the worst economic rational for a new brand ever ... now misogynistic tendencies that degrade women. Way to go guys. By the way since you can't seem to buy a clue with all your hard earned tool cash. Snowboarding was birthed from a few individuals who were looking to create a new kind of experience. Not cash in on a sport with a cheesy brand and lets be honest you are cashing in ... the false bravado is a bit weak. So that being said I thought I could close the door on this. But... over on this post
Now Accepting Positions for Pro Douchebags: Ed Hardy Snowboards
maybe they can bring something good to the sport. you never know. why all the judgement? It's America doesn't everybody have a dream. Ohh I forgot the people that actually have the time to blog all their hate don't have jobs they just live off their parents. Grow up . Besides you don't own the sport . Won't it help everyone in the long run and finally get us some of the recognition and support we've been looking for? For such amazing people you sure are closed minded.
Wait, who is getting the recognition? Ed Hardy? Because let me be the first to tell you snowboarding doesn't need Ed Hardy. Snowboarding needs passionate dedicated individuals who care about the products the put out for riders and ensuring riders get the best board, boot, outerwear possible. We don't need a company that is going to loot and rape our soul to turn a quick buck. Finally we got another grip of commentary on this one
The Ed Hardy Snowboard and Obama Snowboard - You Can't Make This Up
YOU are a loser and have no life! I ride on an Ed Hardy board and am proud of it! The funny thing is, I could care less what the hell you ride on or what you think.
Well you cared enough to write in and defend your board of choice...
and Anonymous also wrote
you know nothing about Don Ed Hardy or the clothing line. I think it's cool that they have the vintage inspired tattoo art on the boards.. And they are his designs and he is involved. You sound so ignorant like the guy who votes for the president of the US before learning anything about him.
Hmmmm You might want to rethink that. If I'm not mistaken this little nugget is from our good friends at Wikipedia:
In 2004, Christian Audigier licensed the rights to produce the high-end Ed Hardy clothing line, which is based on Hardy's imagery. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of Kenny Howard. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts. Ed Hardy stores are located in many locations internationally including the Americas, Europe, Asia & the Middle East.
In May 2009, Iconix Brand Group, Inc. announced that the Company has acquired a 50% interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks. The Company paid $17 million for its interest in Hardy Way, consisting of $9 million in cash and $8 million in stock. In addition, the sellers could be entitled to receive an additional $1 million in stock pursuant to an earn-out based on 2009 royalties received by Hardy Way. Hardy Way estimates that 2009 royalty revenue will be approximately $10 million.Great so we have the tool who brought us those weak Von Dutch trucker caps now shoving another licensed brand down consumers throats. Since Von Dutch lasted all of a minute and Ed Hardy should be popping up in Wal Mart any second now I'd say congratulations on a mediocre branding job done. But what does Don"Ed" Hardy care? He walked with enough cash to laugh at all of us. The point being no - this is a licensed brand that sucks all that is good from snowboarding as you try to go after cash instead of building a scene for snowboarding.
Again, epic fail. So let me reiterate. Ed Hardy snowboards just doesn't make sense. Shitty flash tattoo art and trying to capitalize on the popularity of snowboarding. I know most people don't give a shit but please for the love of god just stop. Sending a blitz of comments to detract just brings more attention to how weak you are. When Burton or any other company is called out, they take it because to engage is to expose weakness. So, I'm guessing I touched a nerve with what you must hear daily. The giant sound of your entire line sucking. But, thanks for writing in this is a nice segue way into "things we love part 6 - airline barf bags". We keep a bunch stashed away in the event of a mass douchebag hysteria.
So let me make this clear for those of you in the cheap seats
1. I love hate mail
2. Snowboarding doesn't need Ed Hardy
3. It's odd to get this many message on old articles.
4. Now if my tone and tenor don't convey the message to all of you out there here's a lesson I learned from Bike Snob NYC when it comes to haters ...
Quick Update - As long as we are commenting on old news...
2/9/09 News: Don Ed Hardy Sues Christian Audigier Over Clothing Line
The Associated Press has reported that Don Ed Hardy has filed a $100 million lawsuit against Christian Audigier over the continued use of his name and artwork to endorse a line of products when Hardy had terminated the contract between them. According to the blog on Needled.com, there's a pretty extensive list of contract violations made by Audigier, including the use of his name to endorse an endless line of unrelated products such as perfumes, water and air fresheners. Hardy also claims that Audigier has failed to share the profits as contractually agreed upon back in 2005, and even went as far as to underreport the actual earnings from the Ed Hardy line so he wouldn't have to pay full royalties.
So, if you're wearing "Ed Hardy" perfume or drinking "Ed Hardy" bottled water, thinking that you're supporting the man whose name is stamped on the over-priced item, you might actually just be perpetuating another money hungry conglomerate willing to take advantage of the "little guy" for its own selfish means. I hope Hardy gets everything he's asking for and more.
Wednesday, October 14, 2009
But I tip my hat and say "about damn time" to Bonfire for the introduction of the GIFT program (in conjunction with their brothers-in-arms at Salomon), which utilizes recycled or environmentally friendly materials in the production process. To win this illustrious "Thing We Like" moniker, Bonfire utilizes scraps of high-end Japanese 2L and 3L ripstop fabric and creates technical jackets and pants with material. Here's a list of common misconceptions in "green" clothing.
Pffft you say, most "green" products offer me whimpy, 5k protection. The Bonfire jackets offer 25k and 20k protection with 15k breathability.
The styles are usually wack, in some random green, beige or brown color. These things are steezier than Louie Vito's dance moves on primetime TV. The Women's Blur includes prints from NYC based artist Kiji McCafferty.
This stuff is usually way over priced with some enviro-tax. Yes the Mt Hood jacket costs $349 (and it functions like a $500 gore-tex jacket), but the Blur jacket and Bailey pant cost $189.
The beauty of the Bonfire environmentally program is that it's a no-brainer. You, me and the guy that next door that skis knows that it's easier to re-use than re-create. So pretty much the excuses to not hug some trees and munch on some granola are gone. Who says snowboarders don't care?
I saw this on Der Kommissar Johan's Blog a few days ago but it took sales rep wunderkind Brad Bradley to remind me that the kids at Capita got their website rolling for 2010. Ordinarily unless it had compelling video plus killer boards plus something that made me spit coffee onto my monitor I'd leave it along but Capita could not have timed this better. Sure Capita boards ride great. Yes Johan finally got the Charlie Slasher pushed through and even though I love my Malolo I have feeling Chuck n' Slash will devour it. But none of those are the reasons for timing - no - I think they planned this all around zombies.
OK, not all the graphics are zombies and you could even venture to say that none of the graphics are zombies but damn it they remind me of zombies and zombies are awesome. I caught Zombieland over the weekend, cracklin' crap shooters was that a damn good zombie movie. You know why? it had all the right ingredients including but not limited to: zombies, shotguns, bad jokes, Metallica in the opening credits, Bill Murray, Zombies, chainsaws, amusements parks and zombie clowns. Zombie clown - do you know how bad ass zombie clowns are? Pretty bad ass that's how bad ass they are! So in looking at the 2010 Capita website it struck a chord with me as they said "we devour everything". Even a zombie has to chow down on the smorgasboard of fun. N' that why we like Capita - yes the boards are top notch but like a good zombie movie they freak you out one minute and make you laugh the next. That's what's good about snow slash - yay'ing really it should be the most fun and the scariest thing you ever do. Once the two are co-mingled it's all fun and you forget ever being scared. Then you can just be scared of zombies.
A little color is good but lots of color is better. Now, they have some solid simmered down pieces for you to chose from if you aren't into looking like my crazy neighbors Christmas light explosion (oh btw this year it's on I have $768 US Dollars that say he's going down and my electric bill is going up!)which is good. But, but a little vibrance on the hill will be good. Now, Vans isn't leading this trend as this year it seems to be less patterns, less earth tone and more color ... I almost want to say saturation. For the full effect you need to check out the redesigned VansSnow.com. Hopefully we'll have a little more info on these pieces as they roll into shops out east but for right now , well done Vans in bringing a little bit of the bright back.
Tuesday, October 13, 2009
So seeing TR's face all over the product shoots, seeing Quik give him money (at least a better camera) for Toddcast and maybe a meager travel budget is a sign that in it's beleaguered financial state Quik might be smarter than ever. There is something to be said for authenticity. At the end of the day we can't control the shift of the market all we can do is skate and snowboard. If we are lucky we'll have Todd Richards, snowboarder, podcaster, YoBeat intervieee & Patriotic Male Model leading the way. Why do I feel like seeing the battle hymn of the republic?
Monday, October 12, 2009
1. It looks sunny and awesome there. It's 50 and crummy here in Virginia today.
2. That bowl looks amazing. Just admit it, even if you don't skate - you want to drop in just to see what would happen. None of that fancy longboard carving stuff that's some real skateboarding right there.
3. Fast forward to 3:23 when Bucky takes off and you'll see a scary level of "my backyard, my bowl, I own these lines" happening.
4. Did I mention it looks sunny and awesome?
It was the 2009 site.
So I called up Dave from Monument or as I call him - El Presidente* Now, Dave said the site would be up Sunday October 11th. Sure enough it has arrived: Ladies and gentlemen - the Monument 2010 site is live. Pics, clips and the 2010 board line up.
So here's the good the bad and the ugly
Good ... boards with art curated across the lineup from the likes of Kelsey Brookes and several others. Kelsey provided the visuals and soul of the Memento Mori which is kinda stunning in a creepy what would happen if Tim Burton remade the movie 'Black Hole'
Bad ... hmmm took me few minutes to actually find the boards. Also where's the minor threat rip off t shirt I keep pleading for you to make. That worked out so well for Nike SB. The over under on Dave yelling at me? even money. it's gonna happen.
Ugly - Splash page, ew.
Now if it would snow we could place these snowboards under our feet and test them. Until then it's websites, bikes & skateboards.
* Note under new FTC rules I have to disclose all relationships with companies I mention. So, I know Dave we hang out. Drink beers. Discuss Vietnamese Cuisine. Go snowboard on Monument snowboards and hang out n' stuff. OK, thanks FTC I feel the same way as the one time I had to explain to somebody why I asked Chick A vs. Chick B to the prom. Awkward.
Thursday, October 8, 2009
A week to remember: Hitler takes a Banana, Bloggers and the FTC, YoBeat vs. Burton, Hoon changes another diaper
The Federal Trade Commission (aka the FTC) announced that starting December 1, bloggers need to disclose their sponsorships, payments, etc. or get fined. So going forward, we'll have to disclose any cash payments, freebies, schwag or other crap that we get from companies, PR agencies and the like. Honestly, I think that full disclosure is warranted, when cash is involved, but other wise it's kinda silly. In advance of that deadline, I'd like to disclose the following items that I have received from various companies. Padre, I have received some very exciting stuff:
- Some leftover clothes for my wife from Roxy when she was pregnant
- Some leftover sales samples from Analog, including a one-piece that blew up on the coldest day of the winter. I think I still see the cumstains from the excitement (I kid, I kid)
- A few leftover t-shirts that don't fit my fat ass
- An iPhone surf report app (the review is coming I swear!)
- A leftover Never Summer SL-R 155 (such a rad board in UT)
- A bunch of leftover sales catalogs and a few stickers (not diecuts, DOH)
- Some leftover stuff from Pro-tec when I busted my kidney (teenage girls made fun of my turtle shell)
Oh and by the way, I've now just changed my daughter's third poopy diaper in the last two hours. Ahhh, I never realized how much dealing with my daughter and the snowboard Internetz are so similar. Fatherhood rocks!
Some interesting footnotes:
*Hitler was a very, very, very, very bad man.
*Caramel fountains, hot dogs and hoon: a natural fit.
*Note to Action Sports companies: I love you and will continue to do so as long as you send your leftover castaways. Pay it forward biotch!*Looking for Brooke's blog, I accidentally googled "Brooke Berry" to find Brooke and found this instead (SFW I promise).
*Poopy diapers are not a laughing matter. Or are they called poopie diapers?
Wednesday, October 7, 2009
In her follow up on media, revenue and ethics Brooke makes some valid points. Actually it's hard to argue and having spent the past 13 years working major digital media outlets as my day job ... I have all sorts of perspective. The only thing I find really interesting is the "take it down, put it back up and take it back down" ping pong the editorial went through. This seemed to be a strange blend of "I won't get paid, I don't care about money, shit somebody might lose their job". Trying to navigate the world of digital media and action sports is a weird squirrely place. Everybody is your friend one minute and then the next you get dropped like its hot. So, it's important that you maintain an even keel whenever possible. Theirs is not a comfortable position (like the back seat of a Yugo) right now and you know ... it flat out sucks.
So right or wrong to post the a quick article slamming Burton and then defend it later? Here's the short answer: say what you want, when you want, and man the battle stations when shit goes south. This is one dilemma I'll never really face though. I don't have advertising on SOTN and I live on the East Coast diminishing any possible Bromuda triangle encounters and well lets be honest any filter of my really caring about industry went aloha long ago. When it comes to running your own content ship there are times you will point straight to the iceberg and go full steam ahead. Sure you might sink a few times but eventually it'll correct. Until then hold fast Brooke and Jared. Your shit ain't broke so please don't go trying to fix it.
Tuesday, October 6, 2009
I was intrigued but not shocked when I read that Jeremy was no longer working with Rossignol.
It's not shocking from the standpoint that Rossignol and other longstanding members of the shred universe are hurting financially. The harsh reality is that team riders are a cost center and not a profit center. Despite having a prolific line inside Rossignol snowboards being an amazing rider doesn't always sell product if you are constrained by a rough market image. That being said I've road JJ's Rossi boards at demos and won't lie ... I enjoyed them. So whatever the story is on that front I'm unsure but I wasn't expecting him to go the route of starting his own brand: Jones Snowboards. Now I'm likely the last person to the table but it's worth talking about. Why? Well, glad you asked. It's pretty simple concept: this is pretty fucking punk rock.
I'm going to remove the potential economic uphill battle Jones snowboards may have and take a quick trip back down memory lane. Ski resorts used to not allow snowboarding, companies sprouted out of garages and if you snowboarded and a another kid snowboarded you were automatically kin. Snowboarding was about doing what we wanted to do. Not what conventional wisdom told us was the right thing. Starting a freeride board company in today's Olympic, X Game hyper fueled slopestyle, halfpipe and jibbin bonanza is just shy of crazy. But, take one of the best free riders, a guy who when I watch ride I think of Craig Kelly and the effortless flow that comes with the relentless pursuit of new lines, it becomes less crazy. Rise or fall for Jones snowboards giving it a shot is a giant leap where most are to chicken shit to even try. My hope is this, Jones is successful and ushers in a new generation of all terrain shredders. With Travis Rice driving next level contest in Jackson Hole, backcountry freestyle pioneers like Jamie Lynn having a resurgence by doing collabs with Vans, Jones snowboards could be another clue in the hard to decipher freeride code that is snowboard marketing and presence.
So I'm not shocked, I'm not intrigued, nope ... I'm hopeful. Seeing somebody take a chance, attach his name to brand is like painting a big bullseye on your back. But one could venture that having the cajones of big mountain Jeremy would make you a little less risk adverse. So what's the moral of a this story? Jeremy will be crushing it on a board that bears his name but is his name. South of the North wishes him a big high five best of luck and for all of you out there to scared to do something, take a chance.
Saturday, October 3, 2009
The film starts with a brief "history" of women's surfing. To be honest, I almost turned off the film, but then you gotta reset your expectations. This film isn't geared to be the next Taylor Steele film for a bunch of 16-year old testosterone-crazed ADHD kids. This film is for the ladies and as such, starts by giving you the story that no one else has told: namely that women were surfing in Hawaii with the guys way before Cap'n Cook came calling.
The historical section is a bit hokey, but it works. Dear & Yonder quickly transitions to the near past with the rise of Lisa Andersen, Layne Beachley, etc. With the pages of history set straight, we then see a nice little exchange between Andy and Ashley Davis (of Ando and Friends). One surfs while the other watches their son and does the wave count. I suspect that I'll be in similar shoes shortly.
To characterize and explore all different types of wave-riding, the film also follows Judith Sheridan. Judith is a bodyboarder who routinely mixes it up with the best of them in the cold waters of Santa Cruz and even Mavericks. You've probably heard of Liz Clark and her around-the-world surf adventures from Patagonia or Surfer mag. We all get that wanderlust bug, and it's impressive to see Liz chart the waters around the globe in search of waves, friends and adventure.
Taylor Steele-esque equivalent of women's surfing as the segments with Sally Fitzgibbons, Stephanie Gilmore and Sophia Mulanovich steal the show.
At the end of the day, I'll leave it to Lisa Andersen to explain what makes the trips (and subsequently the film) behind Dear & Yonder so compelling:
“What’s great about Dear & Yonder is that it has captured some many different individuals and the way they look to the sea to experience life, it really highlights how everyone’s experience can be very different at times. The girls in the film have taken it to a whole new level. It is this story of the bond with the ocean and using it as a means to escape the world that we can all relate to.
“The talent of the future generation is just so tremendous and the sport has gotten so young, all of the sudden you have 15 year-olds breaking records and winning contests and I look forward to watching these girls holding the thrown for a while and seeing how far they can take women’s surfing.”