Oh the lengths we will go to please sponsors or in this case have Quiklsilver cough up money for Toddcast. In reality Todd Richards, Todd cast and his ability to not give a crap raises the game of Quiksilver in the snow world. Factor in Travis Rice (With stunt model Todd Richards, seriously Travis you can't try on two jackets and one pair of pants for the camera?)Louis, Austin, Bryan the Boy named Hampus and the circle is complete. But, I digress, were talking Todd here.
So seeing TR's face all over the product shoots, seeing Quik give him money (at least a better camera) for Toddcast and maybe a meager travel budget is a sign that in it's beleaguered financial state Quik might be smarter than ever. There is something to be said for authenticity. At the end of the day we can't control the shift of the market all we can do is skate and snowboard. If we are lucky we'll have Todd Richards, snowboarder, podcaster, YoBeat intervieee & Patriotic Male Model leading the way. Why do I feel like seeing the battle hymn of the republic?