Why You Should "Watch Make it Count: The Element Story"

See the highlight in bold.

On August 1st, 2009, Element will release MAKE IT COUNT - The Element Story.
MAKE IT COUNT showcases Element’s defining moments and will delve into it’s compelling story. From it’s humble beginnings, to a forward thinking global brand. The full length film will release for free on the Element site.

"MAKE IT COUNT" - official trailer from ELEMENT SKATEBOARDS on Vimeo.

Good to know Element gets it. They've been doing solid clips online for sometime. This should be interesting. My advice: post it up on the Element site but also on iTunes as a free download (along with your old skate vids) and maybe even Hulu if you can sneak it in. Access is worth more than page views