See the highlight in bold.
On August 1st, 2009, Element will release MAKE IT COUNT - The Element Story.
MAKE IT COUNT showcases Element’s defining moments and will delve into it’s compelling story. From it’s humble beginnings, to a forward thinking global brand. The full length film will release for free on the Element site.
Good to know Element gets it. They've been doing solid clips online for sometime. This should be interesting. My advice: post it up on the Element site but also on iTunes as a free download (along with your old skate vids) and maybe even Hulu if you can sneak it in. Access is worth more than page views