South of the North: Easter Shoe Hunt 2009 Recap

So lets take a brief minute to recap how Easter Shoe Hunt 2009 came into existence. Two weeks ago I scanned the twitter feed and saw Tony Hawk hid some decks around Southern California and twitterd locations. "What a great idea" I thought. How could I do something like this quickly and be timely to capitalize on the energy? Easter was right around the corner and I loved the idea of an egg hunt. Seeing as how shoes have become intertwined with skating an Easter Shoe Hunt made sense. I only needed to find shoes ... so I quickly put out notes to a few shoe companies who have been friendly in sharing content with South of the North. Vans was first on board quickly followed by DC Shoes. This was all in the span of 3 hours. A day later Nike SB was on board and we were off and running. Convoy skateboards quickly stepped up and in with more prizes as did Loyal Laces. A big win was getting Chad Carothers from Index Ink on board to do the art. Four days after the initial idea the promotion started.

There were a good number of sign ups and plenty of press from Transworld Skateboarding, to SkateDaily.net to a number of blogs, sneaker and skate sites ...a good number of people got behind this so a big thanks to all of you who helped spread the word.

Saturday was a bit of a crazy weather day and after hiding the first few eggs we didn't know if people were going to be showing up. Soon the @SouthoftheNorth messages began blowing up. Once we hit the District we knew it was going to be a crazy day. By this point Dave Tran from Monument joined me the chaos. At this point it's best to let the pictures tell the story ...enjoy.

Stop one was in Arlington, VA at a mini golf course. Later on this would get picked up.

Ah the first tweet goes out!

This kid hit up Arlington Skatepark before we hid the egg. he still walked away with a Convoy hoody.

The Arlington Skatepark egg and Convoy deck go down. This was picked up 20 minutes later.

Down at Iwo Jima it was raining and we thought the day would be a bust until...

.... Shep showed up and came running up the field looking for the egg. I may have told him try to get the Smith 2.0's they are amazing to skate in.

Down at Freedom Plaza we had a posse searching left and right. Homeboy in the flannel lost is sh*t when his buddy found the egg.

My favorite stop was up at Bens Chili Bowl. The egg is inside the red newspaper box.

The clue was "U Street Bens Chili Bowl 50 cents gets you a Washington Times and a new pair of kicks". What happened next ws pretty funny.

A tale of two Easter shoe hunters... the guy on the left walking away was first on the scene but didn't have 50 cents. The young woman came running up in flip flops with change and scored the shoes. The guy walked away with a convoy t-shirt and our flip flop friend had her own story to tell...

This was the second newspaper box she checked near Bens Chili Bowl. The first had a full 5 pound ham inside. Yup, an Easter ham. Welcome to D.C.

The next drop went outside the Beltway to VA and into one of the Easter Shoe Hunt sponsors. The crew at Alpine Ski Shop hooked up two lucky winners with Snearkers, Convoy Decks and a grip of stickers.

After an adult Pepsi or two were back to DC and in Dupont Circle. Around 10-12 people were running around hunting. This fell walked away with some new Vans ...

New shoes will land on this gals feet courtesy of Easter Shoe Hunt and D.C.

The Final drop started falling in Georgetown ... this guy ran four blocks down the canal to the patagonia store to score some new Nike SB's

Cameron here barged a J. Crew Store display window to score this Nike SB egg. He had the G-Town knowledge to get up to M street quick.

Finally after a 15 minute search down by the new G-Town waterfront park this skater rolled away with some new SB's. His crew was 4-5 deep and would hit Easter shoe hunt spots swarming all over and skating. A smart crew for sure.

That's justa brief sampel of Easter Shoe hunt 2009. As much fun as it was to play it was equally fun to plan and throw down. I really want to thank the 175 people that signed up to follow South of the North on twitter. Alos, without the spnsors this would not have been possible. A huge thanks to