So the shortest month of the year has come and gone. You may or may not have noticed but I really downshifted and spent more time surfacing information than creating 0riginal content. There was the occasional longer post or editorial piece but between work and life you know how it goes. Figuring it was a slow and short month this was a good way to play around with a few things on the SEO and content distribution front. Funny the effect that has on your traffic. SouthoftheNorth.com February stats include
Visits - 27,983
Page Views - 141,786
Page Views Per UV - 5.08
Now, lets be honest about what drove traffic: SEO, increased distribution, better tagging and oh yeah 2010 snowboard product updates. God Bless SIA for this one at least. The interesting thing is I bet any number of other sites are more likely far exceeding my paltry numbers. I'll be honest I spend 15 minutes a day on South of the North and that is about all the time that should be focused over a 24 hour period if you are surfacing rather than creating. Wrapping a pretty little bow on this I'm doing more with information than with content. I certainly think info can be content but not the way I'm treating it right now. There are others who do it cleaner and better than for sure.
However, when you have legitimate content creators questioning the future of their endeavors it raises an eyebrow as to how the future of content quality will pan out. Sites like Skate Daily and Boardistan and informative but like Guy Kawasaki said there's only one of everything. I have yet to see anything along the Lines of You Will Soon or Boil The Ocean appear in the Snow and Surf realm but to be honest I'm not looking that hard. What's it all mean? I don't know I'm sure my traffic will dip by 30% this month now that shred kids have their fill of the 2010 Lib Tech catalog and I'm sure skate sites will see an increase now that spring is on the way. At the end of the day this little blarg is still chugging away and it's fun to do what I do. The blog ends up falling into the the same category of skating and snowboarding ... nobody I know is getting rich we just do it because it's fun as hell