You can argue that every single piece of soft goods, hard goods and outerwear makes up the perfect recipe when you are shredding. Something may be slightly off and sure enough it ruins the whole process. Now I'm not saying it's catastrophic disaster of Ben Affleck movie or MTV reality series proportions but it has a unique set of challenges. That's why when a little guy emerges and is doing things right it's important to take note.
Eesa emerged not to long ago and as the focus in 2010 shifts even more so to the wonderful world of socks. I got excited. They are doing some really fun stuff. No collabs but in this instance they are doing the whole "whey lets grow smaller thing" yeah, grow and small two words you don't ordinarily hear but in this particular instance it means finding the few things they do exceptionally well and blowing the hell out of it. I hear from more and more people that the Eesa socks are insanely comfortable and I'm looking forward to actually sliding my paws into a pair or two next year. Keep your eyes peeled because this is only the tip of their iceberg. Heh, I said tip.