yeah, you can write your own jokes about this one. I think everybody kind of saw the writing on the wall when Burton debuted these at SIA last year. But, for those of you who think "Oh shit these are racy" let me break down the five step marketing plan for getting buzz during a downward economic cycle.
First up form a strategic partnership with a brand that has power but an iffy track record. I give you...Playboy.
Second, Throw these on some boards
Third, Put them on the shelves
Number four...wait
Five, let every dipshit who is a Tipper Gore PMRC wanna-be circa 1987 get riled up.
Reap the bounty of marketing buzz as teenagers now flock to see and buy the board that they are not supposed to have.
Awesome.
I do have to hand it to Burton for keeping the reigns on private ownership. This type of shit wouldn't fly with a public company and hence why we end up with lame graphics from those that are publicly traded. I'm not talking about any American companies who formerly resided and manufactured on Vashon Island in particular. As for the all the parents freaking out...trust me your kids are looking at things ten times worse on the interweb. Relax over this because you got bigger things to worry about.
So true. I guess these boards gave CNN something else to cover besides potential VP's quoting coffee cups and the war.
ReplyDeleteIs the homeless still an issue? What about pollution?
Fuck it, Burton's PG-13 graphics are probably more important.