When the first Geoff Rowley shoe came out back in 2000 or '99 that was pretty much the opening shot in the vulcanized revolution. Soon we were forgoing airbags in the heel and beefy moon boot skate shoes for slimmed down footwear. The ripple effect was immediate and only a few companies were prepared for the massive shift. Now almost everybody has followed suit by breaking out the old molds from th early 90's and getting on the vulcanized bandwagon. Rowley tenth and latest shoe continues to look good and keep up the innovation.